Audio Ads Guide
How to write a better audio ad.
Make one message land with one listener, then give them one clear action.
One listener One offer One next step
The simple test
Can someone understand it after one listen?
A good audio ad is not a list of everything the business does. It is one useful message shaped around a listener, a reason to care and a next step they can remember.
Voice, pacing, music and production help the message land. They cannot rescue a script that is trying to say six things at once.
Real examples
Hear finished audio ads.
Listen for a simple idea, clear voice direction and production that supports the message instead of crowding it.
Want LFM Audio to make it?
Send the script or start with a rough brief.
LFM Audio can write the words, record a real human voice and deliver a broadcast-ready WAV.
- Human voice
- Script help available
- Broadcast-ready WAV
- Usually 3 working days after approval
Before you write
Build the brief first.
Four decisions are enough to give the script a clear job.
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01
The listener
Who is this for, and what problem, desire or moment are they already thinking about?
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02
The one offer
Choose the sale, launch, service, event, booking or reminder that matters most.
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03
The reason to believe
Use one proof point: location, experience, speed, guarantee, specialty or a practical difference.
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04
The next step
Ask the listener to visit, call, book, search, order or remember one name. Do not bury it.
Audio Ads FAQ
Before your ad goes on air.
Can LFM Audio write the script?
Yes. Send rough notes, the offer, website, target listener and any must-say details. LFM Audio can write the script, get your approval and produce the finished mix.
How long should a 30-second audio ad be?
A 30-second read is usually about 70 to 85 spoken words. Placement and delivery pace still matter, so use that as a guide rather than a guarantee.
Should the ad use music?
Often, but the music should support the message. A clean voice-only ad can work when clarity and authority matter more than energy.
Can we use the ad online as well as on radio?
Standard radio, streaming and digital audio use is included for reach up to 100,000 potential listeners. Larger campaigns or other placements can be quoted.
Ready to turn the brief into finished audio?
Send the words you have. LFM Audio can help with the rest.